Celebrate the Year of The Tiger with a Roar at Din Tai Fung Toss to togetherness with Din Tai Fung’s Prosperity Smoked Salmon Yu Sheng and WIN! Weekly Prizes with AR Game “Catch the Bao!”

What is Lunar New Year without Yu Sheng, the most iconic Lunar New Year tradition that brings friends, colleagues, and family together in a delicious ritual which signifies togetherness and bountiful blessings for the upcoming year? 

The name Yu Sheng “鱼生” plays beautifully on the homophones of both “余” and “升”, which also means “increase in abundance”, therefore symbolising abundance and prosperity. Each ingredient represents different blessings and elements of health, luck, wealth, and happiness. When all the different elements are placed on the plate, diners gather to toss the ingredients and utter auspicious phrases. The higher the toss, the greater the fortune!       

Prosperity Smoked Salmon Yu Sheng 发财鱼生 Classic S$48.80 (serves 4 to 6) 
Vegetarian S$39.80 (serves 4 to 6) 
Available islandwide from 18 January to 15 February 2022  

Din Tai Fung’s classic Prosperity Smoked Salmon Yu Sheng 发财鱼生 comprises carefully selected ingredients. 

Flavourful Norwegian smoked salmon is served alongside colourful, and refreshing ribbons of carrots, and green and white radish. 
Ingredients also includes specially toasted, aromatic white sesame seeds and fragrant roasted peanuts. 

This celebratory classic is drizzled with a swirl of Din Tai Fung’s in-house signature auspicious plum dressing that is delicately balanced with just the right perfect amount of sweetness; and topped with a serving of Crispy Yam Strips for an added crunch!  

Up your Yu Sheng game this year with appetising ‘top-ups’ like the all-time favourite Fried Salmon Skin 炸鱼皮 (S$4.80 per serving), additional Sliced Smoked Salmon 熏三文鱼片 (6pcs, S$9.80 per serving) and additional Crispy Yam Strips 酥脆芋头丝 (S$3.80 per serving).  

Alternatively, Din Tai Fung’s Prosperity Vegetarian Yu Sheng 富贵素鱼生 offers all the fortune, just without the fish! 
Vegetarians can enjoy this rendition served without pickled scallions and smoked salmon. Top-up the abundance with an additional serving of Crispy Yam Strips 酥脆芋头丝 (S$3.80 per serving).  

OCBC Cardmembers Exclusive More reasons to feast and celebrate! 
All OCBC Cardmembers enjoy 10% off any purchase of Prosperity Smoked Salmon Yu Sheng 发财鱼生, excluding top-up options.

We were invited to the tasting and here's what we ate!

WIN! DIN TAI FUNG DINING VOUCHERS!  
Get ready your paws and claws this Tiger year and play Din Tai Fung’s latest AR gamified filter Catch the Bao from 14 January to 13 February.

Players can choose from two different festive hat designs and aim to catch as many dumplings and gold ingots as they can with a bamboo steam basket within 30 seconds. 

Each week, the top 3 scorers will WIN! S$30 Din Tai Fung dining vouchers.  
To participate, simply follow the 5 simple steps below: 

1. Follow @dintaifungsg on Instagram 
2. Play the "Catch the Bao" Instagram Story (IGS) AR gamified filter 
3. Post it on your IGS and mention @dintaifungsg 4. Save your best score on Instagram Stories as a video 
5. Direct message (DM) @dintaifungsg with the saved video 3 weekly winners will be announced on 21 January, 28 January, 6 February, and 14 February respectively. 

The game can be accessed here: https://bit.ly/CatchTheBao or scan the QR code as shown below 

Time to kickstart the new year with a roaring good time! Huat ah! 

#ReunionwithDTF 


More photos/videos/reviews at, 



Press Release by:
@upcycle_comms 


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